Could An Employee's Tweet Land Employers in Court?

“Employee Advocacy” is the practice of encouraging and enabling employees to serve as brand advocates for their organizations through posting and sharing social media on their company’s behalf. This practice is continually growing as companies strive to remain prevalent on social media websites. Practicing employee advocacy allows your company’s image to be personal and relevant, but it is important to be aware of what employees are posting, as the companies are ultimately responsible for the content. Recently, Duane Reed had been brought to court by charges stemming from content that an employee posted on the company’s Twitter account. Many other companies have also dealt with unapproved content being distributed by employees on the companies’ social media accounts. In order for employee advocacy to work for your company, and not land you in court or an embarrassing situation, provide clear training and guidelines for participation. Well-managed programs for social media amplification can increase your company’s reach, reputation, and even revenue when conducted properly.