The Impact of Social Media on your Business

We all know social media is a big part of today’s society.  Like us on facebook.  Follow us on twitter.  We see and hear this almost every day either on a printed ad or on the radio.  Whether it’s something you participate in or not, you’ve still become familiar with it.  Facebook now has more than 800 million users.  More than 50% are active users on a given day.  Twitter has over 300 million users.  You might think that social media is nothing but trending news topics and drama.  I’ve heard people say,” Well most of the people that I do business with are a part of an older generation and don’t use social media.”  Out of an average of 550 million social media users, you don’t think there’s room for new business?

Social media sites are virtually free advertising!  These sites are FREE to use.  Social media can have a huge impact on your public relations.  Having a page for your business on facebook helps get your image out there.  If your business is doing new and exciting things, you should let people know!  Get the buzz started and show people you actually exist!  Having a twitter account allows you to follow almost anything that interests you.  If your business is directly related with technology, then you know how important it is to stay up to date with product life cycles and rapidly changing developments.  The neat thing about facebook and twitter is its rapidly growing web of connections.  So many people become intertwined with one another.  When you post something new and exciting about your business you might have 30 to 50 people see it.  Out of those 30-50 people, 2-3 might really take interest in your post and repost it.  Now you have 30-50 new people viewing what’s going on with your business.  2-3 more people take interest in this and you can see where I’m going.

 

It’s easy to stay connected.  Once you’ve become established with social media stay active!  They call it “social” for a reason.  Stay engaged and actively use it at least once a week.  If you’re not posting comments, pictures or links, you won’t be involved with people might take interest in you.  Don’t create a page just for the sake of saying you’re a part of social media. 

 If you don’t take advantage of what social media can do for you then you’ll be left behind.